Online Bookmakers

In this section you'll find a list of all of the bookmakers which we feature on the site. This list, and the reviews contained within, specifically relates to sports betting - many of these bookies also have casinos, but that's not the focus of these reviews. For bookmakers with online casinos (or stand alone casino sites), see our casino section for more specialised information.

Top 10 Online Bookmakers

1. Bet365 - 100% Bonus up to £200

Bet365 Screenshot

Now an online only brand, betting behemoths Bet365 are one of the biggest bookmakers in the world. They hold a customer base of over 20 million and process billions of pounds in bets every year. Despite their worldwide appeal, they're a very British company and operate from Stoke-on-Trent where they're the largest private employer in the city.

So why exactly, are they so popular with punters? The answer is actually quite simple - their product is fantastic. They offer competitive odds on the biggest range of markets we've seen. Plus plenty of features including cash out (and partial cash out), live streaming and one of the best mobile betting sites in the industry.

Offers are strongly covered too, starting with a massive £200 bonus on your first deposit and topped up with another £50 after your first mobile bet. For existing customers there are a wide range of accumulator bonuses, money back offers and risk free bets.

2. Coral - Bet £5 & Get £20 Free

Coral Screenshot

Coral are fast becoming our joint favourite site, with Bet365 just pipping them to the post for their slightly larger coverage - although this is something you'll only notice if you're planning on placing more exotic bets. Odds are equally solid and new customers can claim a £20 free bet by betting just £5.

They've operated on the UK high street since the first half of the 20th century and now boast over 1,700 locations. And thanks to integration with their online platform you can even deposit and withdraw to your online Coral account in cash through one of their betting shops.

Their online site has a few tricks up it's sleeve as well, with a very handy search feature which will get you straight to the bet you want to place - something that most other bookies don't seem to have adopted, despite it being incredibly useful. Combine this with cash out, streaming and the chance to win a million in their weekly football jackpot and you have yourself a solid site.

3. Ladbrokes - £50 Free Bet

Ladbrokes Screenshot

Ladbrokes are another British high street bookmaker with a strong online product. Good odds, nice range of sports and bets and all the normal bells and whistles such as live streaming, in play betting and cash out. Plus, thanks to their acquisition of Betdaq they also offer a betting exchange built into the main Ladbrokes site. 

Recently they've also significantly stepped up their game when it comes to offers and features and, in addition to their almost daily price boosts, they now offer a number of unique promotions. In particular, horse racing fans should be aware of their Best Odds Guaranteed Plus promotion which doesn't just match the SP odds like normal BOG, it beats them.

Other novel additions include 'Edit My Acca' - where football accumulators can have legs removed after they've been placed. So if you start to doubt one or more of your selections, you can take them out part way through the bet. As far as we're away this is unique to Ladbrokes.

4. Sky Bet - Bet £5 & Get £20 Free

Sky Bet Screenshot

Sky are a household name in the UK and they've gone great lengths to make their betting site (Sky Bet) as user friendly as possible. In fact, both the desktop and mobile sites are among the easiest to use on the web. So if you want somewhere you can quickly place a few bets without fuss, then Sky may well be the best choice for you. 

One very interesting feature of the Sky Bet website is the 'request a bet' function where you can ask for odds on pretty much whatever you want (within reason). Just tweet them the bet you're after along with the hashtag #RequestABet. Not all bets get odds, but plenty do!

Promotions wise, Sky offer a weekly £5 free bet which is awarded to accounts that have bet £25 or more in the predeeding week. They also run regular price boosts and some fantastic horse racing offers - including the occasional 'money back if your horse loses' at big meetings.

5. BetVictor - Bet £10 & Get £60 Free

BetVictor Screenshot

Known as the Genteman Bookmaker, Victor Chandlers betting site offers everything you'll want from a bookie - very strong odds, good range of markets and penty of features. If you're a Liverpool fan you'll particularly want to take note as they're a sponsor of LFC this season, something which has encouraged them to offer a wide range of Liverpool bets that you wont find anywhere else.

In the offers department they don't run quite as many promotions as the others on the list, but they do have a few solid regulars including acca insurance and a price promise on 5+ fold accumulator bets.

Their strongest feature, however, is their odds. Without going to an exchange, BetVictor offer some of the best football odds you're going to come across on the web. So if odds are your main concern and you're not too bothered about offers, then grab yourself an account.

6. 10Bet - £200 Deposit Bonus

10Bet Screenshot

10Bet are a relatively new online-only bookie, but they're certainly trying their hardest to make a name for themselves. To entice new customers in they offer a massive £200 welcome bonus when you sign up. Plus the bonus train doesn't stop there as they regularly offer reload bonuses (about one per month).

In-play fans should also take note - their live betting section is huge, with odds offered on events from around the world. They particularly like to boast about the sheer number of leagues and countries their football coverage includes, with over 12,000 live events a month from 150 leagues.

They offer a decent range of promotions on football, horse racing, tennis and various other sports. Their 'acca jacker' offer also dishes out extra winnings on 5-fold or greater multiples - given as cash too, not bonuses. Well worth a look, especially if you're after somewhere new to bet.

7. Betfred - Bet £10 & get £30 Free

Betfred Screenshot

Betfred's 'bonus king' moniker should give you some kind of idea of what you're in for when signing up with this bookie. They love offers and run promotions on everything from football to snooker and lots in between - even bigger novelty and TV betting markets often get some kind of money back special on them.

Of particular interest is their long running 'double delight' promotion which pays out double on winning first goalscorer bets for a second goal by that player (and treble for a hat trick). And with big limits (max £5k) it can really make a difference to your bets. This has since been extended to cover other sports including rugby and american football as well. 

Another interesting fact about Betfred is that they're a bit of a trendsetter when it comes to new markets and they were the first betting site to come up with the idea of the both teams to score market (through their Goals Galore coupon).

 

8. ComeOn - £10 Free Bet + Free Spins + £200 Casino Bonus

ComeOn Screenshot

ComeOn do things a little differently and there's a strong connection between their sports book and their (very good) casino. For starters, when you sign up as well as a £10 free bet you'll also receive 20 free spins. Plus there's also a second £200 casino bonus which can be claimed in addition to the sports free bet.

They are also one of the few betting sites to run a loyalty program for sports betting - where you earn points not only for placing bets, but also for winning, depositing, receiving emails and even logging in. These points can be exchanged for cash, bonuses or entered into lotteries to win bigger prizes.

All in all a decent site with cash out, in-play betting and various other bits and bobs to keep you happy. But the main feature we're point towards if you're looking for a reason to sign up is the loyalty program, that can shower you with a seemingly endlesses supply of bonuses.

9. Betfair - Bet £10 & Get £30 Free

Betfair Screenshot

Betfair are most famous for their betting exchange, although in recent years they've been focussing more on their fixed odds sportsbook. Having said this, they do offer an interesting feature that combines fixed odds and exchange called 'price rush' - which allows you to opt for the better of the two prices on selected bets without having to flick back and forth and making sure you get the best odds.

In terms of coverage they offer a massive amount of markets on a huge range of sports (not as much as Bet365, but then again nobody does) including many things other bookies don't such as Gaelic Sports and politics.

They also offer promotions on pretty much everything and love to go nuts over bigger events such as the Cheltenham Festival, Wimbledon and other big tournaments. Of particular note are their pre-season Premier League offers which run each year and offer plenty of free bets to those of you placing ante-post wagers. To kick things off there's a pretty generous £30 free bet after you bet £10 of your own money. 

10. Betway - £30 Free Bet

Betway Screenshot

Another relative newcomer, Betway offer a solid product with a handfull of stand out features - including a huge stats section covering every sport, match, team and player you can think of. So if you're the type of person who likes to use statistics in their bets, go yourself over to Betway! 

One of the biggest draws of the site is their loyalty program which offers points on all sports and casino activity which can be exchanged for bonuses. Tier points are also awarded based on the volume of betting activity which can lead to bigger and better benefits - such as faster point accumulation, bigger bonuses and invitations to hospitality events.

They run a pretty decent range of promotions, some of which are on events which don't get great coverage elsewhere, including American sports, golf, darts and snooker. Plus you can top this off with a £30 free bet when you sign up.