Ladbrokes Review

Ladbrokes ScreenshotWith deep roots in UK gambling history, Ladbrokes is now the largest betting company in the UK and largest retail bookmaker in the world. They own over 2,400 shops in the UK and Ireland alone and operate several websites for sports betting, poker, bingo and other gaming products.

In this review, we assess the sports betting side of their operation, as well as their online casino, which offers bingo, poker and a range of virtual games. Since the launch of the “Vegas” division, the company effectively runs two casinos, which both offer a different selection of games. In this review, we'll start out by looking at the various welcome bonuses offered for both sports and casino, as well as the other features and games offered by Ladbrokes. 

Jump to: Welcome Bonus | Loyalty | Offers | Odds | Features | Casino | High Street | About | Contact

Welcome Bonuses

Sports: 100% up to £25

Though they have been known to change the amount of their welcome bonus from time to time, Ladbrokes are currently offering a welcome bonus of a free £25 bet to all new customers. This is a 100% matched bet of up to £25 meaning you get a free bet token to match the value of the first bet you put on using your own money. To claim this bonus you need to use the promo code F25 when you sign up.

The first bet you place must be on a selection with odds of 1/2 (1.5 in decimal odds) or higher in order to qualify for the free bet and once it’s been credited to your account you need to use the bet within seven days or it will become void. Although this isn’t the highest value matched bet available, it’s not the lowest either and the terms and conditions don’t require any rollovers before you can withdraw any winnings so it’s definitely worth signing up for.

Casino: 100% up to £500

Ladbrokes’ welcome bonus matches your first deposit 100% up to £500. All you have to do is open an account and make a first deposit of at least £20 and you will receive a bonus equal to the amount you deposited. If you deposit less than £20 but more than £5 you can still get a welcome bonus but it only matches 25% of your deposit rather than 100%. Before you can withdraw any winnings resulting from your bonus cash you will need to wager 20 times the amount of your first deposit and bonus combined, so for a £20 deposit plus the £20 bonus you would need to wager £800 before you can withdraw any of your winnings.

You also need to complete this whole process within 30 days otherwise you’ll lose both your bonus and any winnings resulting from wagering with it. Both the wagering level and time limit are at the more generous end of the industry averages. If you claim any other bonuses whilst still fulfilling this wagering requirement you should be aware that you won’t be able to win anything from the new bonus until the previous requirement has been fulfilled, unless your account balance goes below £1. You should also be aware that not all games contribute the full amount that you wager on them towards the requirement. As with almost all casino bonuses, most slot machines do but roulette, for example, contributes just 20% towards the bonus rollover. The full list of eligible games is available on the website.

Loyalty Program: Casino & Sports VIP Program

The VIP Program at Ladbrokes is one of the best that we have seen, but not that many people actually know that it works for both sports and casino play from the one account. As your status within the program improves, as will the number of rewards that become available to you.

Comp points are earned on an array of sports and games, as listed below:

  • 2 points for every £10 stake on Slots, Scratch cards and Bingo
  • 1 point for every £10 stake for all other Casino games
  • 2.5 points for every £10 stake for Sports single bets
  • 3 points for every £10 stake for Sports multiple bets

The program includes 4 levels and for each you will be required to deposit a certain amount and earn a certain number of comp points. Below we have listed these levels along with the number of comp points you need. It’s worth noting that these are required on a month to month basis and if you fail to meet the criteria one month, you will be moved back down to the next tier:

  • Bronze = £1,000 deposit and 1,500 comp points
  • Silver = £2,000 deposit and 2,500 comp points
  • Gold = £4,000 deposit and 12,500 comp points
  • Platinum = Invite only

As we stated, the higher up the ladder you go, the better the rewards will become. Below we have listed some rewards that you can expect to find from the program:

  • Exclusive promotions
  • Priority customer service
  • Enhanced comp point redemption
  • Hospitality prize draws
  • VIP invitations
  • Account management team

Ladbrokes Adventure is one of the promotional materials that you can access within the site. It’s linked to all forms of the site, so includes sports, casino, bingo and poker. It basically sets you tasks to achieve and once you’ve done them, they give you rewards as a result.

The process is pretty simple and you don’t need to opt-in to get started, it’s just linked up to your account. As you unlock your achievements you will be able to collect coins, which are then linked into the VIP section, as mentioned above.

The coins that you earn from this are then tradable in the Ladbrokes shop. The rewards that you choose are based on the number of coins that you earn. You then need to swap these coins for scratchcards, which then determine the prize that you will get. The rewards range from daily, weekly and monthly, with each offering a slightly different reward. You’re able to check updates on the points you’ve got and the rewards on offer when logging into your account.

Other Promotions

Sports: Horse Racing Best Odds & Daily Bet Bundles

Aside from the welcome bonus and the Best Odds Guaranteed on UK and Irish horse racing that we mentioned earlier, Ladbrokes don’t really run many long term promotions. What they do have, however, is a selection of enhanced odds on popular selections that crop up on a regular basis, which will be listed on the promotions page.

These can cover a variety of sports, including football, golf, tennis and rugby, amongst others. There’s also a list of Daily Bet Bundles where selected doubles, trebles and accumulators with boosted odds are posted. Both of these lists are worth keeping an eye on, especially for football fans.

Casino: Loyalty Scheme, Cash Prizes, and Weekly Bonuses

Ladbrokes runs a Comp points-style loyalty scheme which allows you to collect points for all of your wagering. You earn one comp point for example every time you bet £9 on slots, £20 on roulette or cards, £30 on video poker or £10 on all other games. Once you earn enough comp points you can convert it back into cash to wager in the casino at a rate of 100 comp points for £1 of play money.

On top of this and the initial welcome bonus, Ladbrokes runs a range of other promotions periodically and all you have to do to be informed is tick the box for casino deals and bonuses when signing up. Their promotions includes cash prize draws and free bonuses on a weekly basis so it’s worth checking out even if some of their promotions don’t appear as valuable as competitors’ at first glance. What makes Ladbrokes stand out is the low turnover rate on bonus cash, meaning that you’re more likely to actually withdraw the free money they’re giving you and in many ways that is more important than an attention-grabbing bonus that is very difficult to profit from.

Odds & Markets

The main focus of the Ladbrokes sportsbook until relatively recently was undoubtedly horse racing but due to the explosion of the popularity of betting on football they’ve changed their service accordingly. Horse racing and football are still the top two in terms of market coverage and odds, though they have an extensive range of other sports for customers to bet on.

For racing punters, Ladbrokes offer Best Odds Guaranteed meaning that backing the winner will get you the best odds available on it, regardless of the price you backed it at (for example if the starting price ends up higher than the ante post price you took). This encourages punters to take early bets as it removes the penalty if the price lengthens closer to the start. Their coverage of racing is absolutely comprehensive as well, they’ll have odds for all UK and Irish races and most US, European and other big international racing as well.

Their football coverage isn’t quite this extensive, they do cover all the main leagues which is fine for most punters’ needs, but they don’t have as much youth and lower division football as some of their competitors. Some of their best prices are on football however as this is one of their biggest volume and lowest profit margin sports. The depth of markets for top level games is also impressive and they often lead popular markets like first goalscorer and correct score in terms of the odds.

In respect of other sports such as tennis and golf their coverage is mixed and the odds are still good but generally not as strong as for football and racing. Most professional golf tournaments are covered but sometimes the market depth doesn’t go much past outrights and the tennis markets are well covered but the prices are often not the best due to this being their highest profit margin sport aside from basketball.

Features

Ladbrokes Features Screenshot

Ladbrokes’ new website and range of mobile apps are very well designed and intuitively functional and boast a whole range of features which will interest gamblers of all stripes.

A significant strength of their website is the option to live stream many of the sports events you can bet on. They are one of a small but growing group of bookmakers who can offer this service and it’s definitely a nice touch. They stream matches from football, tennis and horse racing on a regular basis, as well as other sports like basketball and darts on occasion.

In-Play Betting

The In-Play betting console is also a very nice feature. You can sort live events by sport and see all the scores displayed together, as well as viewing prices for the outright markets and whether there is a live stream of the event available. If you click a specific fixture it takes you to a page where you can see all the available markets and tabs to switch between the live stream (if there is one) and a statistical overview of the game.

Mobile Betting

Ladbrokes also have a range of applications to go with all of the different services their website offers, so there’s one for sports betting, one for casino games, one for poker, and so on. This is really useful for mobiles as it keeps the screen uncluttered and lets you get straight to the feature you want to use.

Betdaq Exchange

Ladbrokes are one of the few bookmakers that offer a betting exchange alongside their traditional sports betting section. The companies acquisition of Betdaq has allowed them to do so and with it you get a whole level of depth that your standard bookies are simply not able to compete with.

The exchange allows you to essentially become your bookmaker, by backing and laying bets with other punters. The range of sports is really good and whilst the liquidity on some of the lesser sports is an issue, for the majority you are pretty much always going to find enough money in the pot to bet on it.

The Grid

The Grid is an account that you can set up to use within any of the Ladbrokes betting shops. It’s essentially a credit card that allows you to make bets, withdraw money and even deposit money all to be used within the high street. On top of that you are able to track your bets, watch live streams of matches, check the latest football stats, form, predictors, bet finder and a shop locator for your local store.

The Grid has also been designed to hook up to your online account as well. This means that you can move money about online to be used in store and vice versa.

#GetAPrice Football Specials

The #GetAPrice feature allows you, the punter, to create your own bets. The bets are usually targeted towards individuals within a football match, but they be extended for team markets and even other sports. All you need to do is tweet @Ladbrokes using the #GetAPrice and they will send you a link with your bet included.

The range of markets is pretty much endless, but some of the more popular ones include shots, goals, touches, assists, yellow cards, red cards, distance covered, saves and offside’s.

Casino Games

Ladbrokes Casino Games Screenshot

Ladbrokes Casino operates on several different software platforms including industry leaders Playtech, NetEnt, Blueprint, Electracade and others. Around 260 games are available for instant play via the website which is a little disappointing compared to some competitors, although if you download the casino client you will get access to 540, putting them back into contention with the best around.

Some, although not all of these games are accessible via the mobile site and/or app. When you look through the list of games you will see that some have a small black and white smartphone logo next to them which indicates their compatibility for mobile play. Ladbrokes have a range of mobile apps for their different services meaning you can keep your sports betting separate from your bingo which avoids any confusion, although we find visiting the site on your mobile and playing in-browser is the simplest option of all.

The slot games are constantly being added to and include a plethora of popular slots such as Frankie Dettori’s Magic Seven, Deal or No Deal and Heart of the Jungle. If you’re looking for the big jackpot games you can make use of the ranking table in the sidebar which shows in real time which games have the largest progressive jackpot. The top games will almost always be well into six figures and sometimes up to several million pounds – undoubtedly a nice payout for a single spin!

The table and card options present all of the classic casino games in a variety of exciting formats such as Marvel Roulette and Blackjack Surrender, as well as more traditional approaches to these games and others like baccarat, craps and three card poker.

Serious poker players will know that the Ladbrokes Poker site has been a long standing fans’ favourite but this is separate to the casino’s video poker section. The video poker section has a series of themed single player poker casino games such as Aces and Faces and the popular Joker Poker.

Another feature of note is the live casino where you can bet on roulette, blackjack, hold ‘em and baccarat online whilst watching a dealer play the game for you in real time via live stream. With four games it might not seem like the largest selection for an online casino but in fact they are ahead of many of their competitors who either don’t offer live games at all or perhaps only feature blackjack and roulette.

On the High Street

Ladbrokes were one of the first companies to enter the gambling industry way back in 1886. They were able to start by offering up gambling stalls within racetracks and then dog tracks. In fact, they still operate within a number of these tracks even today, such as Crayford and Monmore racing track.

The merger between Ladbrokes and Coral means they are now one of the biggest brands on the high street. Between them they have over 4,000 betting shops with a staggering workforce of 30,000 people, by far and away the biggest in the industry. But, as part of their merger they were forced to sell up between 350 and 400 betting shops, the majority of which were bought by betting rivals, Betfred, as per instructed by the Competition and Markets Authority.

Who are Ladbrokes?

The company can trace its heritage back to 1886 as a commission agents for race horses trained at Ladbroke Hall in Worcestershire. They’ve gone by the name of Ladbrokes officially since 1902 when the company moved to London. In the early part of the 20th century they gained a reputation for being the bookmaker of the aristocracy, doing most of their business in gentleman’s clubs. The online casino was then launched in the year 2000 and is, of course, licensed and regulated in the UK by the Gambling Commission.

Today Ladbrokes is traded on the London Stock Exchange and is in the FTSE 250, having previously been in the FTSE 100. The company is based in London but licensed in Gibraltar for tax reasons, though, as mentioned previously, it is licensed and regulated by the UK Gambling Commission, assuring a very high standard of fairness and data security.

Contact & License Info

  • Live Chat: Via Website (24/7)
  • Email: Via Web Form
  • Telephone: 0800 731 6191
  • Address: Ladbrokes Betting & Gaming LtdImperial House, Imperial Drive, Harrow, HA2 7JW, UK
  • Company Number: 00775667
  • License: UK Gambling Commission (1611)