Online Bookmakers

In this section you'll find a list of all of the bookmakers which we feature on the site. This list, and the reviews contained within, specifically relates to sports betting - many of these bookies also have casinos, but that's not the focus of these reviews. For bookmakers with online casinos (or stand alone casino sites), see our casino section for more specialised information.

Top 10 Online Bookmakers

1. Coral - Bet £5 & Get £20 Free

Coral Screenshot

Coral reinvented itself a few years ago and fast became our favourite site. They've operated on the UK high street since the first half of the 20th century and now boast over 1,700 locations. And thanks to integration with their online platform you can even deposit and withdraw to your online Coral account in cash through one of their betting shops.

Their online site has a few tricks up it's sleeve as well, with a very handy search feature which will get you straight to the bet you want to place - something that most other bookies don't seem to have adopted, despite it being incredibly useful. Combine this with cash out, streaming and the chance to win a million in their weekly football jackpot and you have yourself a solid site.

18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

2. Ladbrokes - Bet £5 Get £20

Ladbrokes Screenshot

Ladbrokes are another British high street bookmaker with a strong online product. Good odds, nice range of sports and bets and all the normal bells and whistles such as live streaming, in play betting and cash out. Plus, thanks to their acquisition of Betdaq they also offer a betting exchange built into the main Ladbrokes site. 

Recently they've also significantly stepped up their game when it comes to offers and features and, in addition to their almost daily price boosts, they now offer a number of unique promotions. In particular, horse racing fans should be aware of their Best Odds Guaranteed Plus promotion which doesn't just match the SP odds like normal BOG, it beats them.

Other novel additions include 'Edit My Acca' - where football accumulators can have legs removed after they've been placed. So if you start to doubt one or more of your selections, you can take them out part way through the bet. As far as we're away this is unique to Ladbrokes.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

3. BetVictor - Bet £5 & Get £30 Free

BetVictor Screenshot

Known as the Gentleman Bookmaker, Victor Chandlers betting site offers everything you'll want from a bookie - very strong odds, good range of markets and penty of features. If you're a Liverpool fan you'll particularly want to take note as they're a sponsor of LFC this season, something which has encouraged them to offer a wide range of Liverpool bets that you wont find anywhere else.

In the offers department they don't run quite as many promotions as the others on the list, but they do have a few solid regulars including acca insurance and a price promise on 5+ fold accumulator bets.

Their strongest feature, however, is their odds. Without going to an exchange, BetVictor offer some of the best football odds you're going to come across on the web. So if odds are your main concern and you're not too bothered about offers, then grab yourself an account.

Deposit and bet £5 or more for a total of £30 in bonuses - 2 x £10 free bets and 1 x £10 casino bonus (debit/credit cards only). Wagering requirements and terms and conditions apply.

4. 10Bet - £50 Deposit Bonus

10Bet Screenshot

10Bet are a relatively new online-only bookie, but they're certainly trying their hardest to make a name for themselves. To entice new customers in they offer a £50 welcome bonus when you sign up. Plus the bonus train doesn't stop there as they regularly offer reload bonuses (about one per month).

In-play fans should also take note - their live betting section is huge, with odds offered on events from around the world. They particularly like to boast about the sheer number of leagues and countries their football coverage includes, with over 12,000 live events a month from 150 leagues.

They offer a decent range of promotions on football, horse racing, tennis and various other sports. 

New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+

5. Betfred - Bet £10 & Get £30 Free

Betfred Screenshot

Betfred's 'bonus king' moniker should give you some kind of idea of what you're in for when signing up with this bookie. They love offers and run promotions on everything from football to snooker and lots in between - even bigger novelty and TV betting markets often get some kind of money back special on them.

Of particular interest is their long running 'double delight' promotion which pays out double on winning first goalscorer bets for a second goal by that player (and treble for a hat trick). And with big limits (max £5k) it can really make a difference to your bets. This has since been extended to cover other sports including rugby and american football as well. 

Another interesting fact about Betfred is that they're a bit of a trendsetter when it comes to new markets and they were the first betting site to come up with the idea of the both teams to score market (through their Goals Galore coupon).


New customers only. Deposit and bet £10 or more for £30 in free bets. Minimum odds to qualify are evens but both single and multiple bets are eligible. Free bet credited within 48 hours of settlement and expire after 7 days. T&Cs aply. 18+.

6. Betfair - £100 in Free Bets

Betfair Screenshot

* New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Betfair are most famous for their betting exchange, although in recent years they've been focussing more on their fixed odds sportsbook.

In terms of coverage they offer a massive amount of markets on a huge range of sports including many things other bookies don't such as Gaelic Sports and politics.

They also offer promotions on pretty much everything and love to go nuts over bigger events such as the Cheltenham Festival, Wimbledon and other big tournaments. Of particular note are their pre-season Premier League offers which run each year and offer plenty of free bets to those of you placing ante-post wagers. 

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

7. Betway - £30 Free Bet

Betway Screenshot

Another relative newcomer, Betway offer a solid product with a handfull of stand out features - including a huge stats section covering every sport, match, team and player you can think of. So if you're the type of person who likes to use statistics in their bets, go yourself over to Betway! 

One of the biggest draws of the site is their loyalty program which offers points on all sports and casino activity which can be exchanged for bonuses. Tier points are also awarded based on the volume of betting activity which can lead to bigger and better benefits - such as faster point accumulation, bigger bonuses and invitations to hospitality events.

They run a pretty decent range of promotions, some of which are on events which don't get great coverage elsewhere, including American sports, golf, darts and snooker. Plus you can top this off with a £30 free bet when you sign up.

Welcome bonus for new customers only. T&C's apply. Please bet responsibly (18+).