32Red Review

32Red Screenshot32Red is a British online casino company, started in 2002. They have been awarded the Casino of the Decade award by an independent body who take care to thoroughly review all aspects of a casino’s operations before endorsing them and that gives you an idea of the quality of 32Red.

Football fans will recognise the brand from their sponsorship in recent times of Premier League football teams, Aston Villa and Swansea City as well as Rangers FC and Crawley Town outside of the English top flight. This has been just one part of the casino’s expansion strategy which has led to their quick establishment as one of the top brands in the industry.

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Loyalty Scheme: Red Ruby Program

The loyalty scheme at 32Red allows you to claim as you play. The more that you play the more you are going to get from the Red Ruby program.

The good thing is that every player is entered into the scheme regardless of how much you have played. Depending on the choice of game that you play will depend on the amount you are able to earn. 1,000 Red Rubies will be redeemed for 10 casino chips from the store.

In total, there are five tiers that you can work your way through, outlined below:

  • Bronze = 50 Red Rubies
  • Silver = 1,000 Red Rubies
  • Gold = 5,000 Red Rubies
  • Platinum = 10,000 Red Rubies
  • Club Rouge = Invite only

You will then need to earn half of the Red Rubies required to get in each month to stay within that sector. So, for Bronze you need to earn 25, Silver 500, Gold 2,500 and Platinum 5,000.

With each level you are going to earn an increased number of bonus points as well. Again, the numbers are outlined below:

  • Bronze = N/A
  • Silver = 10%
  • Gold = 20%
  • Platinum = 50%
  • Club Rouge = up to 200%

A few notes to consider are that Rubies will expire after 90 days, so you need to make sure you have claimed before this cut off point. You are also going to get bonus Rubies credited to your account on your birthday, starting from 1,000 ranging up 5,000.

If you feel that you are going to be playing high stakes or you feel that you will be eligible for the VIP section from the offer, then we strongly advise that you get in touch with customer support as soon as possible. Usually only players who are Platinum level are considered to move up to Club Rouge, but they do make exceptions if you are making large deposits. 

Casino Games

32Red Casino Games Screenshot

The casino operates on a Microgaming software platform which gives you access to over 300 games on instant play and then an extra 200+ if you download the standalone client making a total of just over 550 games. That compares very well to most rivals and Microgaming are undoubtedly one of the better software companies around.

The quick casino is powered by flash and starts up in a new browser window. You are then given the option to play for real money or practice. The games are then divided into several categories, classic slots, video slots, blackjack, other tables, multi-player, jackpots, video poker and variety games. This all makes play and navigation very simple.

Within each category you can sort for different levels and types of games. For example within video slots you can either see the A-Z or 5-15 or 20+ line games only and in blackjack games you can sort by single or multi-hand, further aiding your movement between games.

Nine progressive slots are available on 32Red, the most popular of which, Mega Moolah, guarantees a minimum payout of £1 million if you hit the jackpot but often goes MUCH higher. As well as the slot games there are also progressive jackpots in some of the video poker and table games such as Jackpot Deuces and Roulette Royale. The current jackpot will be displayed in the game so you can see how much your potential winnings would be at any moment. New games are always promptly added to the selection so that you don’t miss out on any of the current options, such as the popular Game of Thrones slot and the Dragon’s Myth adventure slot.

The mobile casino functions on iOS, android and blackberry operating systems, all you have to do is enter your phone number and you’ll receive a link to download the game of your choice. Alternatively you can just play by visiting the site on your mobile. The mobile casino is unfortunately quite limited compared to the online version, you can choose from just 18 games compared to the hundreds on the website and in the downloadable client. They do have some offers specific to mobile gaming though.

Who Are 32Red?

The company was founded by Edward Ware, previously the managing director at competitor Ladbrokes, who wanted to create a business that was independent and a casino specialist. The company has been based in Gibraltar since its inception in 2002 but is targeted primarily towards the UK market and is now licensed and regulated by the UK Gambling Commission, offering a good level of trustworthiness compared to some alternative regulators. In addition 32Red Casino is part of the 32Red Plc, listed on the London Stock Exchange and fully subject to British laws.

32Red employs around 100 people, mostly in customer service and offers sports betting and bingo, as well as the online casino, and aims to operate according to the principle of treating players as they would wish to be treated themselves. Their extensive list of awards from eGaming and Gambling Online Magazine would suggest that this strategy has had at least some success.

Contact & License Info

  • Live Chat: Via Website (24/7)
  • Email: Via Web Form
  • Telephone: 0808 180 3232 (24/7)
  • Skype: skype_32red (24/7)
  • Address: 32Red Plc, Suite 741, Europort, GX11 1AA, Gibraltar
  • License: UK Gambling Commission (39430)