BoyleSports Review

BoyleSports claim to be "most successful independently-owned bookmaker on the island of Ireland" according to their website, and who are we to argue? The brand has been about since 1989 and is now very much an institution within the online betting industry. What has been impressive about BoyleSports is the company have remained very true to their roots in that they are still based out of Ireland and also haven’t gone through any mergers or buyouts in the quest for expansion.

This review will look to highlight where the bookmaker has been successful and the reasons behind why it’s still ticking over in a fiercely competitive marketplace.

Odds & Markets

One of the ways that BoyleSports have managed to keep up with the ever changing industry that is online sports betting is by proving a more than competitive pricing strategy. It’s probably fair to say that their sportsbook is looking a little dated these days, but the odds that can be obtained from BoyleSports are really quite excellent.

From the markets and bets that we tested, we found that they were consistently in the top 20 for pricing, often much higher than this. Whilst this may not seem all that an impressive feat, if you consider that there are literally hundreds of bookmakers to choose from these days, this is quite an achievement from what is still a fairly small operation, compared to some.

The site relies heavily on both football and horse racing. In fact, whilst many companies have huge followings for both these sports, it does appear that Boyle do rely on them more than most. This, however, is a good thing if these are the sports you are looking to bet on as for both the coverage is excellent. Most of the top football matches are getting well in excess of 100 markets to bet on and the horse racing coverage includes racing from the UK and Ireland, as well as destinations around the world, such as South African and the US.

The downside comes for sports outside of these and whilst the number of sports is actually very good, the market coverage is pretty tame, even for American sports which now have a huge following across Europe.

Features

Live Streaming

The site includes the ability to stream live horse racing from Racing UK and Sky. To access this, you will need to have wagered at least £1 on the race that you are looking to watch and you will only get the stream for that race. Whilst this may seem poor value, it’s actually standard practice for this type of service and likely not something that BoyleSports can control that well.

In-Play Betting

The in-play betting section is a section of the site that has seen huge improvement over the years. BoyleSports were actually fairly slow in adopting a live betting platform, being one of the last of the ‘larger’ brands to jump o board, but now you will see that the majority of markets turn in-play, with a good range of betting markets to select from for each match.

Tips from the Pros

BoyleSports have been pretty proactive to sign up the services of current and former sporting professionals or broadcasters to provide their views and opinions on upcoming matches or events. For example, in the past they have had Kevin Kilbane, Stan Collymore, Steven Gerrard, Natalie Sawyer and Gordon Elliott write articles and create videos for the site.

On the High Street

Boylesports has been about since 1989 and they are widely regarded as Ireland’s biggest independent bookmaker. The company have been one that’s enjoyed success both online and on the high street.

They’ve made several acquisitions in that time, with their biggest being that of Celtic bookmakers in in 2011 and also 15 shops from William Hill in 2015. Even though most bookies are starting to move away from the high street, Boylesports are keen to keep the bread and butter of the company going and now have over 300 betting shops across the Repubic of Ireland and Northern Ireland, employing over 1,700 staff. The also have 40+ shops on the UK mainland.

Who Are BoyleSports?

The company was founded by John Boyle in 1982. He started off, like so many before him, by opening up his first betting shop in Northern Ireland. By 2004, the company reported that they had 77 betting shops in total, but it was at this point that their attention had started to shift to the world of online sports betting.

Over the years they have implemented casino, poker and bingo into their betting armoury and the company is very proud of the fact that they are still Ireland’s number 1 independent bookmaker. Whilst still very much Irish, they now have parts of the company that are run out of Gibraltar, but their head office still remains in County Louth, Ireland.

Contact & License Info

• Live Chat: Accessible via website
• Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
• Telephone: 0800 220 066
• Address: Finnabair Industrial Estate, Dundalk Co Louth, A91 Y899, Ireland
• License: UK Gambling Commission (39469)