Unibet Review

Unibet ScreenshotUnibet are widely renowned as the king of the Scandinavian betting market. They have dominated this sector for decades now and have formed a massive business on the back of it. But, the company are much bigger than just a ‘Scandinavian bookmaker’, when in fact they offer up markets to players from hundreds of countries around the world.

Throughout this review, we will be looking at just how far the company have progressed since the inauguration in 1997 and whether they have ability to do battle with the biggest names in the sports betting industry.

Jump to: Welcome Bonus | Odds & Markets | Features | About | Contact

Odds & Markets

The pricing structure at Unibet is one that has been pretty consistent throughout the years. The company have worked hard on making sure that their sports betting section was very competitive and by offering up well-priced markets, they were able to do this. The odds structure that is currently in place is a huge reason as to why they have been so successful across Scandinavia over the years, often being able to price out their opposition and acquire hundreds of thousands of punters in return.

From the markets and the prices that we tested, Unibet fell in the upper bracket when it came to odds, giving some of the more established names a real run for their money. We do feel that if you were to only bet at Unibet, then you are likely always going to be getting a pretty good deal.

The market coverage has been greatly improved and they have managed to open doors to exciting new sports for their growing fan base. The heart of the site comes from that of football and horse racing, of which the market coverage really is second to none. At the time of writing there were over 55,000 football markets to bet on from games based around the globe, which is one of the strongest coverage’s that we have come across.

Like so many of the original Scandinavian bookmakers, American based sports, such as American Football, Ice Hockey and Basketball are really well covered. They include games from the US as you would expect, but they also include a number of leagues and tournaments from across Europe, really highlighting the depth that they now go to.


Unibet Features Screenshot

The first thing that will strike you as you enter the Unibet bookmaker is the design, which is superb. It’s a design that you may be familiar with, as it looks similar to others in the industry, but it does come with a few twists that makes it stand out.

For example, the ticket at the top highlights the on-going live betting markets, allowing you to see what’s live in real time and to access those markets quickly if needed. The ‘bubble’ format of the boxes on site mean that you can see several different betting markets at once, again allowing you to take in more of what’s going on than if you were simply visiting for one specific sport.

Statistics by Sportsradar

Sportsradar have teamed up with Unibet to offer a comprehensive version of stats, mainly football related. The first thing that strikes you is just how good this section of the site looks and is possibly one of the best looking that we have come across for this type of feature.

But, the proof is in the pudding as they say and Sportsradar is definitely not style over substance. The range of stats and data that is on offer is extensive to say the least, you are able to see info such as form, form rating, highest win margin, total goals, average goals per match, interesting facts about previous meetings, previous head to head score lines, last matches, player statistics, league positions and even over/under goal betting markets.


BetUP is probably one of the most interesting features on the bookmaker in our opinion, at least. The concept is that you enter a pool to decide the outcome of a live football match. Each pool will have different buy-ins and the payouts will depend on how many people have entered.

You will earn points within each match for predicting correct events that happen and the player with the most points at the end will win the top prize from that pool. The BetUP feature also has a dedicated app, meaning that you can access this game on the go.

Mobile App

Speaking of apps, the Unibet app is one of the best in the industry and includes all of the betting markets that you will see from their online version. The app can be downloaded on iOS and Android devices, and is even responsive for tablet devices, increasing the usability dramatically.

Who Are Unibet?

Unibet are widely regarded as one of the biggest bookmakers in the world. The company have been in operation since 1997 and are owned by Nordic OMX. The company are listed on the stock exchange under their trading name of Unibet Group Plc.

The company is based out of Malta and was founded by Anders Strom. They state to have over 1,000 employees based in offices around the world and whilst their head office is also in Malta, they have headquarters in Australia, Belgium, Denmark, Estonia, France, Gibraltar, Italy and the UK, to give an idea of how divers the company is these days.

In 2015, the company announced record revenue figures of £354 million, a rise of almost £150 million from the same period in 2012.

Contact & License Info

  • Live Chat: Available via website
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Telephone: 0800 329 393
  • Address: Suite 2B, 143 Main Street, Gibraltar, GX11 1AA, Gibraltar
  • License: UK Gambling Commission (000-045322-R-324275-001)