Stan James Review

Stan James ScreenshotStan James has been about since 1973, which makes them one of the oldest and most trusted sportsbooks in the industry. But, there is one major question surrounding the bookmaker and that’s why have they not had more success than they have had?

Every box seems to be ticked to Stan James in terms of the history, the size of the company and the brand name, but still they don’t seem to be able to cut it with the biggest players in the industry. Throughout this review we show you exactly what you are getting from Stan James and whether or not the bookmaker are finally capable of making the next step to become one of the best in the business.

Jump to: Welcome Bonus | Odds & Markets | Features | About | Contact

Odds & Markets

The pricing structure at Stan James has improved drastically over the last few years. There was a point where they were fairly well known from within the industry to being a relatively ‘tight’ company when it came to their pricing structure. We mentioned earlier in the article that Stan James probably hadn’t had the success that it should have, and this may well be the reason as to why.

We have tested a fair few markets and bets through a well-known odds comparison company and can clearly see that there has been a vast improvement over their usual standards. Whilst the odds were great, they weren’t terrible by any means and there were even a couple of instances where we saw the price that was tested be best in the industry. With so many bookmakers to choose from, that accolade is no mean feat these days!

The market selection, as you would expect from one of the higher profile brands, is excellent. Football and horse racing make up a massive part of the site, but that is to be expected. What we really enjoyed seeing was the range of sports that we could choose from, including MMA, boxing, hurling, bowls and even politics. Whilst these aren’t mainstream betting markets, it’s often these types of sports and selections that are the best indicator as to how in-depth a bookmaker is, and we weren’t disappointed!


Stan James Features Screenshot

Live Streaming

The standout feature on site has to be the inclusion of their live streaming channel. But, there is a slight catch with this as it only includes coverage of UK and Irish horse races. The stream is actually fed from Racing UK and At The Races - two of the biggest broadcaster of horse racing in the world. You are able to gain access to each race by wagering £1 or more for that race.

NagMe: Dedicated Horse Racing Stats

As you are probably working out by now, the site is massive on horse racing and it’s this that bring us to our next feature. This comes in the form of their dedicated horse racing stats section, called NagMe. This includes a barrage of information, perfect for the horse racing enthusiast including racecard’s, daily naps, selections, live odds and alerts sent straight to your mobile for each race.

Live Betting

The live betting section on site is one that’s gone through a fairly large overhaul over the last couple of years or so. It’s so much more in-depth than it’s ever been and now includes the majority of games that are in the bookmaker. Like most bookmakers, football plays a huge roll here, but there are other sports well accounted for such as, tennis, basketball, ice hockey and baseball - to name just a few.

Tipping Game

The Tipping Game at Stan James is actually pretty unique for a bookmaker, although there are several sites that run with this concept. Basically, it’s one big community where you can share tips and potential bets, but all of your tips are tracked. It keeps profit and loss accounts for your bets and allows people to follow these exact bets if they wish.

It shows up which tipsters are running hot and it’s often used by professional tipsters in order to have a legitimate results scheme for potential clients. Also, if you prove to be a success then you are going to be able to win a series of daily, weekly and monthly prizes for the most profitable tipsters.

Mobile Betting

Finally, we just wanted to quickly touch on the mobile betting app that’s on offer. You are able to download this from the app store or simply by visiting the site in your mobile browser. It takes just a few seconds to download and the design is one of the best that we have come across. It appears that all sports and markets from the online site are on offer and you can even register your new account direct from the app should you choose to.

Who Are Stan James?

Stan James originates from Oxford and it was in 1973 that the company first opened their doors to the discerning public. The company was founded by Steve Fisher and James Holder. The name actually comes from the first two letters of Steve’s first name and his wife Anne, along with the first name of Holder.

Whilst the roots of the company are very much in Oxfordshire, England, like so many bookmakers they are now based out of Gibraltar and the CEO Denis Kelly is currently running operations from there. Currently, Stan James are  owned by the Unibet Group.

Contact & License Info

  • Live Chat: Available via website
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Telephone: 0800 211 222
  • Address: SJU Limited, 1 The Square, Marina Bay, Gibraltar
  • License: UK Gambling Commission (43062)